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California spam block DROP- is it bullshit or the real deal?

NorCalBusa

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Anyone else do this? In 2026, with California the center of the Tech world, it boggles the mind you sign up and then wait several months for it to, ya know, work. Anyone think this will really make a difference? Unscientifically, I seem to be get many more spam hits a day since signing up...maybe double. Are you?

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Ai recap;
As of January 1, 2026, California launched the Delete Request and Opt-Out Platform (DROP), a government-run system designed to curb spam calls, texts, and data selling by allowing residents to submit a single, free request to delete their information from all registered data brokers. [1, 2]
Key Details on the 60-Day Timeline
  • August 1, 2026: This is the legal enforcement date when data brokers must begin processing the deletion requests gathered through the DROP platform.
  • 45-Day/90-Day Requirement: Starting August 1, 2026, data brokers are required to check the platform and act on requests every 45 days, with up to 90 days to officially report the outcome of that deletion to consumers.
  • Penalties: Data brokers face fines of \(\$200\) per deletion request per day for noncompliance. [1, 2, 3]
How to Use It
Californians can currently submit their data for deletion on the official site, privacy.ca.gov/drop. [1, 2]
  • You must verify your identity to show you are a California resident.
  • The system covers over 500+ registered data brokers.
  • This initiative is part of the California Delete Act (SB 362) passed in 2023. [1, 2]
While you can submit requests now, the mandatory action by brokers begins on August 1, 2026. [1]
 
The original DO NOT CALL list. Did it work? Hecka no. Why?

Call centers that were given the information then had guaranteed #s that would answer. What they pay big bucks for, well damn, the gov't was giving it to them for free.

And...

Certain businesses are allowed to cold call. Why bother when there is a list! Medical, pollsters and political entities get to hammer your number. Give them a list not to call and that's OK because, it's allowed.

Penalty for non-compliance? Ha! Fold tent on a regular basis anyway. New name, new 'product', same bovine excrement.
 
No, have not signed up for it. The Drop thing has been around since 2023 and why weren't these data brokers been required to delete records for individuals in California? Should have been an automatic "Opt Out / Delete" from the get go. But NO each individual has to request a "Delete my info" request. Also, why the FAWK are these data brokers only required to check the platform and act on requests every 45 days after August 1, 2026 and up to 90 days to officially report the outcome of that deletion to consumers? And it's not clear as to what happens to your data if it's moved and/or located in another state or country?

Enforcement of noncompliance, not holding my breath! Penalties: Data brokers face fines of (\$200\) per deletion request per day for noncompliance. [1, 2, 3] How is this going be done and by who? Where are monies from the fines going? Back to the consumers?
(Silly question).
Note: The "1" is a link that will take you to the "CAL-MATTERS" web site with info on limiting what data your devices (cars and tv's too) are sending out.
 
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