I could be tempted, but do wish it had greater fuel capacity for more range. I doubt the 55mpg, especially at speed and going over mountains, but other than that, it looks to be an attractive machine.
I rode the 09 F800ST from Union City up to North Bay once with a group of touring bikes. Topped off before leaving, went through Hwy 1, etc, all the way to Marin Cheese Factory. At one point, everyone stopped at a gas station, I thought I should do the same... 129 miles on the trip meter and the fuel tank topped off at 2 gallons exactly.... that's 64.5 MPG on freeway plus some spirited rides.
Arguing with BMW owners about the superiority of their bike is like trying to convince a Heaven's Gate member that there really isn't a UFO behind the comet. Just hand them a roll of quarters and smile while you slowly back away.
Agreed with Kornholio, it's not that it's superior. The way I see quality is the attention to details.
For example the aerodynamics and wind protection, you don't really get beaten up as much because they put extra effort in wind tunnel to shape everything down to how the windshield curved on certain places. Prime example, the 2010 R1200RT and up has 2 extra bits sticking out to both sides up top which actually help to push the wind around the rider even more.
My old K1200R, for being a naked bike had very minimum air flow onto the upper body and the rider's legs are protected from the flow too. I've ridden home as it started to rain and my jeans would barely get wet.
Heat/cooling managements: I used to ride a Speed Triple now and then and I remember my old K1200R's fan would always come on much later than the ST3 while going through the same street in the similar traffic conditions. The BMW is always noticeably cooler, which is nice in a stop-go situation.
Awesome fueling: on average (not max MPG), my old K1200R would go close to 50 MPG on a long freeway tours, even the S1000RR now have gone as high as 47 MPG. I've seen 51 MPG on the K1600GT, 55-57 MPG on the R1200R, RT, and GS.
On that note, Ari Henning stated that the Aprilia RSV4 he rode for the long-term test got 27 MPG (or 31 MPG after adding something).
Many of the things BMW 'put' on their bikes are invisible really to the riders. There's a reason why it's been said that BMW bikes tend to be soul-less, because they are very good at disappearing from under the rider, making the bikes feel just right and not too much, just do the job well, the rider doesn't feel they need to put much effort in riding.
Many don't care about MPG, many want to feel they are doing something when riding (the excitement, etc.), many just want bikes that will do the basic stuff well and that's it... all are good and there's nothing wrong with them.
But when you want more and the company is putting the effort to give you more, that's the reason for the price difference. Value is not about being the cheapest. Value is about making people feel that they are getting at least what they pay for.
Otherwise, most of us would've been driving Toyota Corollas and Honda Civics out there, right?
