I have been hunting for a new bike and have noticed many dealers have added dealer markup listed on the bike, even on leftover bikes from '17 and '18 that are supposedly on sale.
I called out a sales guy when looking at a 2018 Duc Supersport that was supposedly "1k off" but had a $650 markup and he looked at me like I was crazy.
Are people actually paying these fees? Just curious if I need to adjust my expectations as a buyer
It all depends on how much you want it and what your other options are.
I can remember back in 1984 when I was looking for an RZ-350. The suggested list was $2300, the dealer five miles away had one (in the color I
didn't want) for $2300 and the closer dealer had one in the right color for $2400. I asked them why theirs was worth $100 more than the one down the road and they instantly dropped the price by $200 to $2200. So I bought it from them.
When I was looking for a Honda S2000 at the end of 1999, every dealer was marking them up by thousands. Typically about $4000 or so. Dublin Honda at least claimed they were donating their extra profits to charity, but they had a lottery system and you were still taking a chance to be able to even buy one. I found a guy who brought one in from Oregon and sold it to me for slightly less than the local dealer wanted, but he still made a few thousand. And since they were so rare, I was willing to pay the markup at the time.
A few years later, after wrecking that car, I was looking for a Mustang convertible when the 2005 model first came out. Ford of Dublin had a $3000 markup on the one I wanted, so at the very beginning of negotiations I told them to cross that out before we went any further. I would easily fly 1000 miles to some other Ford dealer and drive back to save that markup. They agreed and made me a good deal - "but only because you're a local".
If you have other purchase options, just tell the dealer you don't like their markup and see if they're willing to make you a better deal. But it must be a bike that isn't in high demand and isn't rare. I'm thinking when the KTM 790 Adventure R is finally available, the dealers will be able to ask pretty much whatever they want for them, because there will be a demand for them for a few years. I want one too, but I went ahead and bought a 1090 R and can wait a few years until enough of them are available that I can get a deal on one.