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End of an era, North Face Outlet closed in Berkeley

According to Google TNF was sold in 2000 to the VF corporation who currently have 10 companies in their portfolio.
Among them are Vans, Timberland, JanSport and other lesser known clothing brands.

TNF shifted away from hardcore climbing gear and innovation (TNF invented the geodesic dome tent) towards urban streetwear. Away from uniqueness and towards mediocrity and sameness.
 
That explains a lot. Didn't know they had been bought, but they didn't seem the same once they got into the 2000's.
 
Eh, their products are still distinctly Northface. I don't know what the quality is like but VF has owned Vans shoes for over 20 years and they're basically the only brand of shoes I wear. I've always been happy with the fit , style, and quality so I expect that would extend across VF's other brands. VF is not a private equity firm
 
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