Not sure if this was mentioned, but the return on investment tends to be great in places like the Central Valley, where $500 electrical bills are common, and solar often knocks them down to close to zero or under.
In places like Pacifica, The Sunset District in SF, and most coastal towns, the return on investment is simply not near that of the Central Valley, and may not make it even remotely attractive.
I don't run AC, outside of 3-5 days a year, and my electrical bill is quite low. If I got solar, it would amortize long after my departure from this world.