By allowing everyone to choose as many options as they want, this won't be a very informative poll. I would pick price as the most important. Once I have a general idea of what I want, I wait for the best price. Say that I really wanted a new liter bike or a 600 supersport. The differences between the Big Four's bikes are pretty close, so I would wait until I found a really good price and buy that, regardless of brand. If I were shopping for a new twin sportbike, I would gravitate towards the Ducati 1098, but the price is high enough that I would consider the cheaper competition, like the Buell, Aprilia, or Ducati's own 848, very carefully before deciding.