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2021 Ford Bronco - shots fired

auntiebling said:
if one reserves a bronco now and pays the $100, then the deposit whenever that happens are dealers still able to tack on their "because we can" fee when it arrives?

i don't understand this process obviously and the more i read about the options here, the more i see it as a viable replacement for my current SUV that is sorely lacking in MPG, transmission options, and lockers (i don't need lockers, shut up, i know that. I WANT THEM)



did you order something specific through costco, or do they broker between a local dealer that has something off the lot?
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I read somewhere that if you place a deposit now they specifically will not add any dealer markup. There is a $1500 destination fee though.
 
I ordered the Wildtrak the day after launch since the website failed at launch.

I want the 2.7 and all the bells and whistles. May revert back to the Badlands as well with the washout capabilities. I’ve gotten in to hunting and fishing after racing and while the wife’s 2016 Tahoe Z71 is actually quite amazing bone stock, I have wanted a classic Bronco forever. A 68-72 in good shape is $40k and doesn’t have any of these features and will suck donkey nuts driving 4-6 hours up and down I5 to hit the places I go. This thing looks comfortable and versatile.

Though I’m with you guys, will see how it looks and feels before I hit “order. May even wait for a used and 2nd year model. Let them work out the kinks.

Probably selling my Tesla Model 3 performance too..
 
Ducky_Fresh said:
I read somewhere that if you place a deposit now they specifically will not add any dealer markup. There is a $1500 destination fee though.
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When reserving, the only choice you get is which trim level you want - and you can change your mind on that later. You can't specify option packages, color, or any of the rest. And it indicates the final price, which includes somewhere just under $1500 of destination charge.

I specifically talked to my local dealer about it and they said no mark up.

When I bought my Mustang convertible in 2005, when that version first came out, Ford of Dublin had a $3000 markup on the sticker. When I went in for negotiation on buying it, the first thing I said was that they weren't getting the markup. I explained how I would happily fly 1000 miles away if necessary to avoid that, but "since I was a local buyer", they decided they could drop it.

When the Honda S2000 first came out, Dublin Honda was adding a $5000 markup, but claimed it was being donated to charity. But the problem with that car was that the demand was so high they still weren't letting people get in line for one, they had a lottery and you took the chance of being picked to have the opportunity to buy one. And you had to accept whatever color they happened to have that time around. After losing out on the lottery with the first four that they had available, I found a speculator up in Chico who had ordered four from dealers around the west and was offering them at less of a markup than the local dealer. Got mine from him.

I strongly dislike dealer markup on popular models. :x
 
Good to know. Yeah the ford dealer here in Sac called me the next day. Explained I could change later. He was pretty low pressure and asked if i wanted monthly check in calls. I said sure.

Agree. Dealer markup blows. Tesla has a good model. Everyone should probably adopt it and protect their margins across the board. Appears to be too much middleman greed in the auto industry. Never have understood how they can hold $10m inventory that just sits and afford the land etc at those Bay Area dealerships. Economics can’t work at “invoice” price. Dealership has to make 20-35% per vehicle I assume.
 
Dealers don’t really own the cars on their lots until they sell them. Service department carries the whole gig in terms of profit margin. They definitely don’t make 20% per vehicle.
 
ScarySpikes said:
The modern explorer is too big and ugly. This one looks the part more TBH.
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The latest one is much smaller, at least in appearance. Doesn't have the bulbous look that the fifth generation Explorer has. Perhaps you haven't seen one on the road yet. The sixth generation just came out for the 2020 model year. It's markedly smaller in appearance than the previous generation but thankfully returned to proper RWD.

mikev said:
Because it looks nothing like the old ones from the movie?
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Neither does the Bronco Sport...to me. :dunno
 
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I'm going to do up a Bronco like a Jurassic Park Jeep just to irritate you :twofinger

*edit* looks like someone has already made a rendering :laughing

2021-ford-bronco-rendered-in-15-exterior-colors-and-with-jurassic-park-livery_2.jpg
 
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wazzuFreddo said:
I'm going to do up a Bronco like a Jurassic Park Jeep just to irritate you :twofinger

*edit* looks like someone has already made a rendering :laughing

2021-ford-bronco-rendered-in-15-exterior-colors-and-with-jurassic-park-livery_2.jpg
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I seriously considered doing it to the Jeep when I was searching for one. If I got a white one, it would be Jurassic Park. I got a red one.
 
Kornholio said:
The latest one is much smaller, at least in appearance. Doesn't have the bulbous look that the fifth generation Explorer has. Perhaps you haven't seen one on the road yet. The sixth generation just came out for the 2020 model year. It's markedly smaller in appearance than the previous generation but thankfully returned to proper RWD.



Neither does the Bronco Sport...to me. :dunno
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Someone did a render, though the paint job isn't accurate to the original:

Jurrasic+ST.jpg


It's still really big. It looks better that the previous gen, sure. I think the reason the guy that did the photo shop on this one didn't do an accurate one is because the actual Jurassic park paint style wouldn't work well with the rounded edges

The original was very flat and squared off, which is why the also flat and squared off looking bronco sport works better IMO.

L1020585.jpg
 
Smash Allen said:
Dealers don’t really own the cars on their lots until they sell them. Service department carries the whole gig in terms of profit margin. They definitely don’t make 20% per vehicle.
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I refuse to believe this. Just doesn't make sense. I know the moto industry that is how it worked. You pay a floor fee, then make money on service.

Because the economics simply cannot work doing this, unless you're getting paid for warranty stuff ***all*** the time. (Hence, make shit cars so you can service them?). Do the math on the rent, the utilities, payroll, insurance, etc. then do $1000 per car sold and they sell like 100 a month with a $100-1000 margin each? Just doesn't work. Ever seen all the people WORKING at a car dealership? Finance manager, service manager, fleet manager, internet manager, parts dept, front desk, car wash people.. You surely know how big a lot a dealership needs for real estate, right? Even say $7/sq foot, you're absolutely fucked with a 1-5 acre lot.

Which is where I ultimately conclude that there must be rebates they qualify for, based on how many vehicles they move. Everything I've sold my entire life has always had between 90-10% margin. How on earth could a $40,000 vehicle only have a $100-$1,000 profit margin?
 
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Have you seen what it takes to change a headlight on a new car these days? Literally dropping the front bumper and four hours labor. Yowza.
 
Give me halogen and filament bulbs, manual windows, hydraulic steering, timing chain, push rod, fixed cam, big displacement, natural aspirated, v8. The mpg is worth it.
 
Ducky_Fresh said:
I refuse to believe this. Just doesn't make sense. I know the moto industry that is how it worked. You pay a floor fee, then make money on service.

Because the economics simply cannot work doing this, unless you're getting paid for warranty stuff ***all*** the time. (Hence, make shit cars so you can service them?). Do the math on the rent, the utilities, payroll, insurance, etc. then do $1000 per car sold and they sell like 100 a month with a $100-1000 margin each? Just doesn't work. Ever seen all the people WORKING at a car dealership? Finance manager, service manager, fleet manager, internet manager, parts dept, front desk, car wash people.. You surely know how big a lot a dealership needs for real estate, right? Even say $7/sq foot, you're absolutely fucked with a 1-5 acre lot.

Which is where I ultimately conclude that there must be rebates they qualify for, based on how many vehicles they move. Everything I've sold my entire life has always had between 90-10% margin. How on earth could a $40,000 vehicle only have a $100-$1,000 profit margin?
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Service department carries the store in most cases.

The margin...no, the “margin” in new cars is pathetic. We routinely sell cars at a loss. If you did a straight sticker deal on a $40k car, there’s maybe $3-4k of profit in that. And in this day and age, just about everyone is selling at invoice or less. So on the P&L sheet, it looks like a business being busted out by the mafia. Last year, on just the MDX deals, my store lost over $1M.

Of course there’s backend money. There may be an incentive (trunk money) from the manufacturer paid to the dealer after the vehicle is sold. This is how you see those seemingly impossible $15k discounts on new pickups and such. Three years ago, American Honda gave us a $30k incentive on the NSX. On. Fully loaded one, which stickered right around $200k, there was really only $15k profit in it. Now a dealer could cut around $45k and still break even. Then there’s other bullshit things a dealer can use to put profit back in the deal. Sell you a LoJack, overglorified was job, some kind of anti theft snake oil shit, overpriced service contracts, the list goes on. Hell, they can even make money on the points if you get a shit APR because you didn’t qualify for the manufacturer’s financing....or even if you did maybe they got a kickback for that too. But that backend money varies widely, deal to deal. So it is absolutely possible that after it’s alll said and done, they really made nothing or even lost some money on a deal. And it’s also possible that some mark came in and laid down to somehow make the dealer $8k in profit on a used Accord.

But in the end, service carries the store. Or I should say fixed ops which encompasses the parts department too.
 
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