Barf Slow Your Roll" Lane Splitting Campaign

[louemc]

Interesting, mrsharky. That one reminds me of signs on the backs of trucks that say things like "If this driver is not being courteous, please call 1-800-some-number."

And a truck might say, call 1-800- eat-shit...

 

[JakesKTM]

I'm not seeing your point, but you must have one?

The sign is for the dog who cant read and the blind person who cant read by sight

 

[flying_hun]

Bud, maybe you're already having an effect. During this morning's commute, I overtook two other lanesplitting motos, and caught and followed a third. I'm split so slow that I can count on the fingers of one finger the number times that's happened.

 

[LectricBill]

Hey Matthew (mrshaky) - Is that vest a mock-up, or is it being produced? I want one!

 

[HeatXfer]

I'm not seeing your point, but you must have one?

It's an old George Carlin joke: "Who's going to read that sign?" My point is keep the message targeted to the intended audience. If the plan is to educate both drivers and riders with the same message then so be it, but think about today's short attention span: a wordy message will be lost on someone who doesn't want to be educated in the first place.

Short, direct and concise: The "Sharing is Caring" copy along with the Lane Splitting is Legal art work is very easy to absorb and is clearly aimed at auto drivers. Trying to explain to drivers that our goal as riders is to limit our 'sharing' speed to no more than 15mph above a driver's speed can get a little cumbersome. Conveying a concept using just three words might be a kind of tough.

But - mrshakey's proposed art looks like it covers both bases. I'd put the 15 sign below Sharing is Caring though, so both messages stand alone and are clear.

EDIT

I've changed my mind, mrshakey's design does cover both bases, and the more I think about it, the more I like his original design. I think both messages are clear.

another


/Although being a member of the "Delta-15" squad does have some nerdy appeal.

 

[sfx]

Short, direct and concise: The "Sharing is Caring" copy along with the Lane Splitting is Legal art work is very easy to absorb and is clearly aimed at auto drivers. Trying to explain to drivers that our goal as riders is to limit our 'sharing' speed to no more than 15mph above a driver's speed can get a little cumbersome. Conveying a concept using just three words might be a kind of tough.

/Although being a member of the "Delta-15" squad does have some nerdy appeal.

+1

Short and sweet is the best way to communicate to both drivers and riders.

"sharing is caring" with the Lane Splitting is Legal art work conveys this pretty perfectly imho

imo the message to riders should also be equally simple and easily understood with no further explanation. I don't believe "delta" will be as universally understood outside of our immediate community.

Just some thoughts for the rider communication:

share with care / share when aware / B aware - share with care / B aware before you share / lane share safely / proceed with caution / aware.alert.anticipating / caring.cautious.courteous

 

[juupo]

I agree that it should be relevant to the target audience.

With the right publicity, the image below will make sense to both sides. Auto's are ''sharing'' with peace of mind that we are only going 15mph faster than them and moto's are ''caring'' by following the 15 delta. Lastly, we are anchoring the main stream to the number 15 and not 50 or 65 or 100 which should quell fear/resentment, etc.

The delta 15 squad logo can be on the front chest of the vest

 

[rodr]

With the right publicity, the image below will make sense to both sides. Auto's are ''sharing'' with peace of mind that we are only going 15mph faster than them and moto's are ''caring'' by following the 15 delta. Lastly, we are anchoring the main stream to the number 15 and not 50 or 65 or 100 which should quell fear/resentment, etc.

It's a nice message but I don't think you'll get it across with "caring is sharing" with a 15, or that anyone is going to pay for the kind of publicity needed to connect the dots in the cager's mind.

If the signage includes a web address that can be read from a couple of car lengths away, that would be self-promoting and you'll have a chance to get some buzz going.

 

[HeatXfer]

It's a nice message but I don't think you'll get it across with "caring is sharing" with a 15, or that anyone is going to pay for the kind of publicity needed to connect the dots in the cager's mind.

If the signage includes a web address that can be read from a couple of car lengths away, that would be self-promoting and you'll have a chance to get some buzz going.

I'm I favoring mrsgakey's first incarnation. The short explanation in regard to the 15 works better:

 

[Mr Pepsi]

I'm I favoring mrsgakey's first incarnation. The short explanation in regard to the 15 works better:

Getting closer, but I think the symbol should be a delta, with only a 15 and no text. However I like your thank you for sharing on the outside.

I would think the goal would be for cagers to be able to read it quickly, which means very little text.

 

[TerryM]

Getting closer, but I think the symbol should be a delta, with only a 15 and no text. However I like your thank you for sharing on the outside.

I would think the goal would be for cagers to be able to read it quickly, which means very little text.

^ I agree. Thank You expresses the positive better - assumes they've shared with us. They feel good, we feel good. I still like the triangle/delta too. Anyone with 7th grade math should have encountered it, not that we all remember.

 

[Mr Pepsi]

Sorry, too big.

 

[Mr Pepsi]

Sorry, too big.

This is better.

 

[juupo]

Getting closer, but I think the symbol should be a delta, with only a 15 and no text. However I like your thank you for sharing on the outside.

I would think the goal would be for cagers to be able to read it quickly, which means very little text.

I've thread jacked enough so last one from me...

 

[sfx]

IMHO the message should be about safety, courtesy and respect. Or whatever is considered the underlining objectives of the campaign.

Plastering 15 all over the roads will just become another point of contention. Drivers saying splitters are above the delta with riders saying they are always below. As has been pointed out neither side really knows.....

Although I think the delta 15 is a great guideline for riders, what's to stop drivers from latching on to the campaign and saying really a delta of 5 is best for everyone.

Stick to the main message which hopefully makes the roads better for everyone. steer clear from anything that can lead to more debate.

 

[Krooklyn]

IMHO the message should be about safety, courtesy and respect. Or whatever is considered the underlining objectives of the campaign.

Plastering 15 all over the roads will just become another point of contention. Drivers saying splitters are above the delta with riders saying they are always below. As has been pointed out neither side really knows.....

Although I think the delta 15 is a great guideline for riders, what's to stop drivers from latching on to the campaign and saying really a delta of 5 is best for everyone.

Stick to the main message which hopefully makes the roads better for everyone. steer clear from anything that can lead to more debate.

Couldn't have put it much better.

 

[bpw]

I think anything with 15 on it is likely to be interpreted as "only share at 15mph". Even knowing about the 15 mph delta I find the logos with numbers confusing at first glance. No need to confuse the issue. similar to the "how am I driving" or "wide right turn" signs on trucks that just say something without going into the laws or rules involved.

Why educate drivers about "delta 15" it has nothing to do with how they drive, and it's not like a ton of Motos see the back of your jacket on the average commute.

I think keep the "delta 15" for more involved rider education and use "sharing is caring" or similar for publicity.

 

[HeatXfer]

I think anything with 15 on it is likely to be interpreted as "only share at 15mph". Even knowing about the 15 mph delta I find the logos with numbers confusing at first glance. No need to confuse the issue. similar to the "how am I driving" or "wide right turn" signs on trucks that just say something without going into the laws or rules involved.

Why educate drivers about "delta 15" it has nothing to do with how they drive, and it's not like a ton of Motos see the back of your jacket on the average commute.

I think keep the "delta 15" for more involved rider education and use "sharing is caring" or similar for publicity.

Yep, this takes us back to 2 separate campaigns. Sharing is Caring or similar for the auto drivers and the Delta-15 or similar for the riders. My first thought on blending the two as potentially confusing seems to be a consensus of those posting.

I'm partial to the Delta-15 for obvious reasons but I think I've been looking at all this art work too long: I'm too familiar with the message not understand it. I think we need some fresh eyes / interpretations.

I'll show all the proposed designs to some co-workers, my wife and her friends to see what their first impression is.

BTW - We have no idea what Badman is up to concerning these designs/ideas.

 

[mlm]

I don't think preaching to the choir is going to accomplish much. Motorcycling is undeniably more dangerous than driving a car. Most drivers don't understand nor care about the 15mph delta or nuances about how splitting traffic can be safer. Illegal lane change, reckless driving, speeding, loud exhaust: these are the things that piss people off and they're already illegal. If people were really concerned with safety then hi-viz protective gear and training would be mandatory.

I understand this is all with good intentions, but idiot motorcycle riders piss people off all across the country. It really has nothing to do with the fact lane splitting isn't legislated. Educate people on this fact, and how the things that piss them off are ALREADY illegal, and what they're really asking for is more stringent enforcement of traffic laws. That should reduce the level of support to folks who never touch their phone, never speed, and always use their turn signal.

 

[juupo]

Most drivers don't understand nor care about the 15mph delta or nuances about how splitting traffic can be safer.

I agree with everything you said but this. Most drivers think we are coming out of nowhere with a much higher delta. Why not rally around a number, in this case 15mph, and create an anchor in their minds.

Picture a South Park episode where Randy Marsh speaks up in front an angry crowd that "the motorcycles are really just going 15mph faster than us" causing the crowd to agree that that is really quite reasonable.