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Is motorcycling Dying?

bikeama

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2020 BMW S1000XR Lowride.
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Bill Harr
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AMA #: 1097
Stumbled on this video. Leaves me with some questions. Is social media hurting motorcycling more than it is helping? At 75 I have seen what may have been the peak of involvement from the motorcycling community. Motorcycles there self are better now than they have ever been; the prices are also higher than ever. So many things now drawing people away from motorcycling. Long time clubs are losing membership. Dealers are closing. After watching the video let me know what might be done to draw younger riders to motorcycling.

 
Not a chance.

It may shrink in the US, but globally the demand will always be strong where basic transportation is needed.

And, of course, moto racing will never die.
 
My hot take, ebikes are the two strokes for this generations youth, the only question is, how or if they'll adopt street going speed machines when the time comes. If the industry can figure out how to capitalize on that, it might have a new generation of customers.
 
Waxes and wanes...it WILL (and has) changed but will endure in whatever way the market goes.
 
My hot take, ebikes are the two strokes for this generations youth, the only question is, how or if they'll adopt street going speed machines when the time comes. If the industry can figure out how to capitalize on that, it might have a new generation of customers.
This is happening. I’m helping out a few kids with their first street bike. More specifically, I’m deterring them from getting super sports and directing them to standards with lower insurance rates and performance. They all seem to want Ninjas. Kawk is doing good advertising I guess.
 
Stumbled on this video. Leaves me with some questions. Is social media hurting motorcycling more than it is helping? At 75 I have seen what may have been the peak of involvement from the motorcycling community. Motorcycles there self are better now than they have ever been; the prices are also higher than ever. So many things now drawing people away from motorcycling. Long time clubs are losing membership. Dealers are closing. After watching the video let me know what might be done to draw younger riders to motorcycling.

I would say I get really annoyed because with social media, any clown has a huge platform that reaches worldwide. I see a lot of videos from riders giving advice that's fucking stupid. Before, these people would share their bad only with their circle of friends and family. But now? So many clowns are sharing "advice" that will get riders hurt or killed and if you're an inexperienced rider, how would you know who is and isn't giving you good advice?

But overall, other than some government mandates that hamstrings the ability for anyone to become a rider, the market has always has its ebb and flows just like any other market.
 
Sorry, not buying it.

I will say a singular dynamic today that most certainly has changed out of sync with the rest of it all, is insurance. Insurance is crazy for everything and everybody.

His chart about bike sales include the '04-'06 peak when housing was backing consumer debt. That inflated a lot of industries, and then we see the '08 crash (and note the industry didn't crash to 0 as it may look at a casual glance, but it did take a 40+% hit). After that, growth is mostly flat, but there was a COVID spike, and that spike seems to be enduring.

Mind, that doesn't mean new people are coming into the fold, that's just bike sales. But the OG crowd isn't enough to keep the industry alive, so there must be some young blood somewhere.

Testing hasn't changed as far as I can tell, save for today folks (in CA) need to take a rider course, which was not required when I got my license. But I had to take the general written test along with a bike test, that's not new. While the rider course may cost money, its most certainly money well spent.

Gear is cheaper today (inflation adjusted), and we have a lot more of it. Bikes are about the same (they're also a lot better with the modern electronics). A CB500 is basically the same MSRP as my original '86 Radian was, adjusted, and it's quite likely a better bike plus the electronics and ABS and such. Yes there are expensive bikes, there have always been expensive bikes. But, boy, are there a lot of bikes.

I can't speak to communities, we're pretty friendly here I think. But I can appreciate it being intimidating to younger folks. I remember way back going to a random local poker run, and yea, I was the odd (young) man out.

As for "freedom", I certainly didn't ride for "freedom", I did it for transportation. I did it because I was sick of buses. I had my Class M for 2 years before I went back and got my Class C.

Harley is a standout because Harley is Harley. They're not the industry. As for other dealerships closing, that can be all sorts of reasons not related to riding, but it does mean that riders aren't enough to overcome those. Doesn't necessarily mean doom and gloom.

My local BMW dealer seems busy. They seem to move a bunch of bikes through that floor. When I'm there, I see young folks there with their bikes. I wish they had a better accessory selection, but I can see how online makes that a real challenge. Other than that, seem like nice folks.

BMW could use a street 500-600 I think to fit the gap between the 300 and 750s. But that's me. I'd like to see new sport tourers as well, but shows what I know. I'm sure BMW knows their market much better than I. I appreciate that BMW is not Honda.

I'm not saying "don't do anything about it", for assorted definitions of "it", but I don't think its doing a wing over and pirouetting into the ground either.

I think Ryan F9s point about e-bikes and how you can basically just buy one and go (no registration, no insurance, no gear requirements). Those are the modern scooters. Urban mobility. I know when I started on my scooter, I certainly noted with a bit of envy watching a 750 ride off into the distance from a stoplight while my throttle is pinned and I beating the sides with a crop trying to get across the intersection. I don't know if e-bike folks have that same feeling, since they don't necessarily share the road with motorcycles. So I don't know if the e-bikes are a gateway or not.

I also longed for Honda 500 Interceptor. Boy did I want one of those, but they were too much money. My Radian was a good deal. And I got it with only 21% interest rate! o_O.

Again, not saying there aren't changes in society and industry, but we'll muddle through. Can't look back to when we used to get gas, oil, and tires and get change back from the nickel.
 
Now since EV's no longer get an exemption for FastTrack / Carpool - Moto is the Only way to do it quick (and lets be real with lane sharing its always been the REAL only way to commute long distances)

Interesting topic about kids and ebikes, @SCC Ryder says they green sticker all of the ones they sell so if the kids choose to break the law by riding their OHV on the streets thats on them! (Keep putting those DOLLARS into the OHV fund tho thx)

The Clubs better figure out a quick way to offer something to new riders to stop losing membership numbers I guess.

I REALLY wish I could take my motos on the train, you could do a Moab Dirtbike trip, or ID or OR/WA with an OHV / Dual Sport that would super cool....
 
I think it possible that the amount of used great motorcycles is a awesome opportunity for young people to get a nice ride…
Hopefully this can get new riders off E bikes and hopefully enjoy motorcycling as much as we all do.
When I was young, all I ever wanted was a motorcycle.
It started with bicycles and went from there, hopefully that same kind of thing and repeat itself for others.
The next generation of riders training themselves on E bikes offer promising you talented riders in the pipeline.
Motor Cycling will continue it won’t stop. That’s just the future as I see it.
PaulR
 
I agree with many of you above.

It is not dying but always morphing. The bikes are the shit and there are enough people who still chase excitement and fun to keep the industry going. For much of the world it is the way you can travel without being rich.

Like many I see the E Bikes as a gateway drug.
Loving the E - dirt bikes and how they will keep urban off roading alive

Throw those 2 to 8 to 15 yo’s a thumbup or a peace sign and do your part to keep our sport alive. They probably think you are the shit. :teeth
 
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I have no doubt, like others, that the throttle e'bikes the kids are hooning on will lead to new riders as much as minibikes did for our generation(s).

For me it was watching the rich kids in Wesport Connecticut on their Rupps.

Rupp-Minibikes-Renewal-10.jpg
 
If I was a manufacturer, I'd be putting a lot of effort into getting those e-bike kids onto legal motos. Marketing to them and their parents, better e-motos, young-people friendly models, more/better access to rider education, and more. With a little help, that demographic could probably create another boom for motorcycling in the US.
 
Motorcycling is probably becoming less accessible in the US because fewer people seem to have disposable income for a hobby. But less accessible does not equal dying. With the small scale of motorcycling here, there are still probably enough privileged people to buy into the hobby.
 
Yoda rides.jpg
However you can afford to buy a bike or buy a bike for your kid and teach them to ride, the adventure will always be there.
 
Motorcycling is probably becoming less accessible in the US because fewer people seem to have disposable income for a hobby. But less accessible does not equal dying. With the small scale of motorcycling here, there are still probably enough privileged people to buy into the hobby.
Yes and/or with more people being broke, cheep 2 wheel transportation becomes more attractive to more people. The e bike kids of today are a ripe and budding market. I hope the industry and legislature find a way to not fuck up a good thing.
 
My first "bike" was a moped. Some folks are putting e-bikes and mopeds in the same camp. I was 14. My first day I rode it 50 miles, literally, going around the block.

But that "thrill" didn't really last, and I just rode it to my first summer job. Which was fun because I had to deal with mixing gas, fouled plugs, etc.

That was back in the day when having your 14 year old come riding home alone after midnight after closing the pizza parlor was AOK. Who doesn't enjoy pulling sparkplugs by the light of a parking lot lamp?

It was fun, to be sure, but I certainly didn't pine for a bike throughout high school. Didn't care about bikes one way or the other.

I stumbled on to my first scooter during college through a friend. That was more a gateway than anything else was.
 
Yes and/or with more people being broke, cheep 2 wheel transportation becomes more attractive to more people.
That was my thought you can spend $40k on a car that gets ~55mpg max or $10k on a bike that gets ~80mpg.

And parking is easier and lane sharing is nice and registration is much cheaper..... (only downside is rain, but we live in a very convenient state for that too...)
 
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