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Samsung guilty of copying Apple

LikeWaah said:
Apple haters, apple lovers, both can be single-minded. But other than a select few, I don't think the majority of us fall into either camp. .
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Then we must be reading 2 different threads
 

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Var said:
Then we must be reading 2 different threads
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Haha, maybe. I'd say there are at least a few people who have put more thought into their replies than "[Company] sucks! [Other Company] is way better!" But it's no big deal, so whatever.

Go tard thread, GO!
 
LikeWaah said:
Haha, maybe. I'd say there are at least a few people who have put more thought into their replies than "[Company] sucks! [Other Company] is way better!"
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This is the Sink, punk-ass replies like those you mention are the norm. :laughing
 

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Zerox said:
This is the Sink, punk-ass replies like those you mention are the norm. :laughing
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Yes, I should know better..
But I forget sometimes..

I am not mad.

And yeah Samsung really could use a logo refresh. :)
 
TylerW said:
No.
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Google is your friend then. Logo changes can have big marketing impacts for companies, both positive and negative. Refer to GAP's change in 2010 for a recent example of negative.
 
Wonder how the tools in Cupertino will "innovate" their way out of this?

Maybe, like with Flash, they'll just do without it, and claim it was "flawed technology".
 
Traq said:
Google is your friend then. Logo changes can have big marketing impacts for companies, both positive and negative. Refer to GAP's change in 2010 for a recent example of negative.
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That only fortifies my argument. they changed their logo to from what everyone identified as a clothing company to what looked like a pacrim manufacturer of printer accessories. Everyone flipped the fuck out, and they changed their logo back.

I think the most notable recently is Microsoft - they changed their logo, after 25 years, to something that falls more in line with the design aesthetic that they're presenting across all their platforms. From a design perspective, this makes perfect sense. Does it change a thing I think about their brand? Not a goddamn bit. The changes they make to their brand, affect how I feel about their brand. As a member of the tech entertainment press, whenever a company wants to make a big todo about a change to their logo and brand, the reaction, from the press and the audience, is completely unanimous.

no one gives a fuck.
 
Traq said:
TylerW said:
Because a company changing their logo has a long history of doing exactly what for whom?
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You're kidding, right?
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Thank you for responding to that. It was going to make my head explode.

I think it should be fairly obvious that a poorly designed logo will be detrimental to the success of the business. Now, a well designed logo does not ensure success, but it does allow it to be more marketable, and that leads to success.

For some examples of logo redesigns that made an impact, look at Target, Starbucks, FedEx, UPS, Apple, or Sprint. If you look at their past logos, it's pretty clear that their new branding has had an impact on their success.

The Gap logo is a great example of what NOT to do, and as such, shouldn't be used as justification that a good logo is useless. That's like saying: "See that Harley? See how it can't lean? That's proof that motorcycles aren't that good in the twisties."

Your logic is flawed.
 
TylerW said:
That only fortifies my argument. they changed their logo to from what everyone identified as a clothing company to what looked like a pacrim manufacturer of printer accessories. Everyone flipped the fuck out, and they changed their logo back.

I think the most notable recently is Microsoft - they changed their logo, after 25 years, to something that falls more in line with the design aesthetic that they're presenting across all their platforms. From a design perspective, this makes perfect sense. Does it change a thing I think about their brand? Not a goddamn bit. The changes they make to their brand, affect how I feel about their brand. As a member of the tech entertainment press, whenever a company wants to make a big todo about a change to their logo and brand, the reaction, from the press and the audience, is completely unanimous.

no one gives a fuck.
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You've apparently dug a pretty deep trench for this opinion so I won't bother trying to convince you otherwise. But I'll leave you with this remark:

Logos are an aspect of marketing, so essentially you're arguing marketing has no impact on a company's sales.
 
TylerW said:
As a member of the tech entertainment press, whenever a company wants to make a big todo about a change to their logo and brand, the reaction, from the press and the audience, is completely unanimous.
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You're tech entertainment press. It's obvious why you don't understand the importance of good design/branding. Of course you don't care about their logo, your job is to report on new products, their specs, features, and other tidbits about the company's products. You shouldn't be writing anything about their logo, branding, or package design in the first place.

Logos are symbols for a company. Throughout history, symbols have played an important role in society. Symbols are ever present in our daily lives. You can see a yellow triangle while driving, and you understand immediately that you need to be cautious. Symbols are underrated as a method of communication. Hell, the very letters I'm typing this out with are all symbols, in essence.

In any case, take it or leave it. I don't have the time to look up stats to see if there are strong correlations between logo changes and changes in enterprise value, sales figures, or any other metric of a successful company. If you did, I'm sure you would find at least a mild positive correlation.

If you truly doubt the power of strong branding, I suggest you take the Nike logo or the Adidas logo (without the company names), and walk around, asking people if they can name the company. I'm certain you'll get at least a 90% correct response rate. That's the power of a strong brand. Your brand image transcends words and doesn't even need to be read in order for your brand to be imprinted into the mind of the consumer.

Hell, ever seen somebody tattoo themselves with the word "Apple"? No, not really. But I have seen more than one nerd with the Apple logo tattooed onto them. Again, the power of a symbol.
 
Traq said:
You've apparently dug a pretty deep trench for this opinion so I won't bother trying to convince you otherwise. But I'll leave you with this remark:

Logos are an aspect of marketing, so essentially you're arguing marketing has no impact on a company's sales.
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Reminds me of a conversation I had with a friend of mine. He was adamant that marketers don't deserve the amount of compensation they receive. He argued that they don't bring any real value to a company. I told him, in that case, you don't understand the importance of marketing.

And really, as an corollary of that last statement, a lot of people dismiss psychology's daily influences, thinking that psychologist's believe in direct mind control or something crazy like that. Psychological influences are very real, and the best part is, your subjects don't have a clue they are being manipulated. That's the beauty of it.
 
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