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alien
Bro, you do realize that being a villan is part of the fight game right? Muhammad Ali was a master at it. He tried to drum up racial tensions before some of his fights with opponents who wanted no part of it. It's just the human nature to be more interested in a fight when there is an easy target to hate. The business of combat sports needs that drama to put asses in the seats. I fall for it too. Is it off the table to suggest that Rhonda may have been playing the part of bad guy to cash in? I would. Think about it. Your career as a fighter is only so long, 8 to 10 years AT BEST. After a few years of being a vanilla personality and making vanilla money wouldn't it be in your best interest to ruffle some feathers and get a big payday? Or is it better to be Nobel, broke and broken?
There's a fine line between making it entertaining or just being an annoying ass. Rousey couldn't pull the entertaining part, plus she's a hypocrite.
McGregor is a big mouth also but he balances it with some occasional humility and an ability to separate selling a fight from real life.
Rousey's approach could only works while she's winning, you lose you automatically become just the annoying ass.