Making buying decisions based on the political posture of the owners is kinda silly, as the only difference between this guy and any other business owner is that this guy was stupid enough to public state his prejudices.
It's always so strange to see idiots like this guy. His job is to promote the features/benefits of the company product. Instead the snafus go like this:
"At Barilla, we use the best ingredients. Our pasta tastes great, and oh BTW we hate homos."

They will start behaving once they are millions in the hole and can no longer afford their gold-plated LearJet.

