This looks better and better every day. Not to me, per se, but I can absolutely see a demographic attracted to this vehicle.
The bed is a 1/2 foot short of the Ranger.
it's lower. It's a "city" truck. Well, turns out lots of folks live in cities, and ground clearance is not a primary requirement.
The lower profile and smaller frontal area no doubt contribute to its efficiency.
it's designed for shorter people. We have a lot of shorter people.
One of my favorite features of my Jeep GC is the air suspension that lowers when we park. It's noticeably much easier for my wife to get in and out of it. So, we park, and we sit and wait the few seconds for it to lower. I imagine she's not alone.
This goes even farther. Look how low the bed rails are. It's no doubt much easier for folks to access that rear bed casually.
And then, the bed itself is really clever.
Lots of design in this thing.